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TARGET TO START SELLING BLU-RAY DVD PLAYER

News | Jul 26, 2007

TARGET TO START SELLING BLU-RAY DVD PLAYER

LOS ANGELES (AP) – For a department store chain whose color scheme is red, Target is getting ready to put a lot of stock in blue. That’s blue as in Blu-ray, one of two competing formats for high-definition DVD’s. Target says it will start selling a Blu-ray HD DVD player this holiday season. In addition, it will be displaying the player along with Blu-ray discs in store displays.

The move by the popular national retailer could turn out to be a blow to the rival HD DVD format. Neither format is compatible with the other, and that means consumers have been slow to adopt one or the other, fearing that they will be shelling out big bucks for a device could end up obsolete if the other format ends up with the upper hand. So far, some of the early skirmishes have gone to the Blu-ray side but it’s still too early to tell which format will end up being the dominant player in the consumer market.

On the ‘Net:
Target site: http://www.target.com