TRENTON, N.J. (AP) — Officials are hoping people will show some love on Valentine’s Day as the Jersey shore works to recover from Superstorm Sandy.
New Jersey Lt. Gov. Kim Guadagno launched a public-private initiative yesterday to support shore restaurants, hotels and other businesses on Thursday and beyond.
The state says New Jersey’s tourism industry had been on the rebound with tourists spending $38 billion on their visits in 2011. New visitor expenditures were just shy of the record $39.5 billion reached in 2007.
Out-of-state visitors accounted for 64 percent of all tourism revenue in 2011.
Guadagno hopes the program gets the word out that the Jersey shore is open for business.
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