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New ads tout fall events in Atlantic City

ATLANTIC CITY, N.J. (AP) — Miss America has come and gone and the summer crowds have left the Boardwalk, but there’s still plenty to do and see in Atlantic City in the fall.

That’s the central message of a new tourism campaign that began Monday.

Called “It’s Different IN AC,” the ads are part of a $20 million annual effort to promote the gambling and tourism resort.

The ads are being run by The Atlantic City Alliance, which markets and promotes the resort with its “Do Anything, Do Everything, Do AC” campaign.