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Guidelines

Guidelines

General Guidelines
90.5 The NIGHT offers up to a 30-second announcement to reach our ÒqualityÓ audience: 30 seconds in which you can reach an affluent, educated audience with a factual, informative message describing your business, its products and/or services.
Unlike commercial radio, 90.5 The NIGHT broadcasts fewer announcements. Your announcement stands alone and is never sandwiched between numerous other announcements. Consequently, local sponsorship messages are presented to our audience simple, clean and effective.
Sponsorship Spots Include:

The business name, or that of the subsidiary, operating division or parent company.
Location and duration of business.
Business web address and phone number.
Value-neutral descriptions of a product line or business. (Co-op funds can be used.)
Trade names, product or service listings that identify the sponsor.
A businessÕs marketing slogan, if it is clearly non-promotional.
Example of spots:
Voiced by 90.5 The NIGHT announcers
Support for Brookdale Public Radio is provided in part by . . . T-I-A-A CREF offering retirement investments and insurance for people employed in education and research. T-I-A-A CREF now providing mutual funds to investors everywhere. On the web at w-w-w dot T-I-A-A CREF dot org.
It’s tax-deductible
Because 90.5 The NIGHT is a non-profit organization, business and corporate sponsors may consider underwriting costs as a charitable contribution, which is tax deductible.