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Our Listeners

Our Listeners

National Public Radio attracts an audience most notably distinguished by its educational excellence and professional success. Listeners are active consumers and savvy business leaders who get involved in their communities.

Who They Are

  • Men- 55%
  • Women- 45%
  • Age Groups
    70% aged 25-54
    70% aged 25-54
    52% aged 35-54
  • Income Levels
    61% HHI $50,000+ *
    35% HHI $75,000+
    Median $59,931
  • Marital Status
    60% married
    24% single
  • Employment
    76% employed
    45% professional/managerial
    37% purchase decisions $1,000+
    15% top management
    SOURCE: Simmons, Spring 1999 * Monmouth County HHI are higher.
    What they do
  • 79% public involvement
  • 69% vote
  • 12% fundraising
  • 60% enjoy theatre/concert/dance
  • 41% attend live theatre
  • 73% dine out
  • 65% read books
  • 47% regular fitness program
  • 45% swim
  • 31% hike/backpack/camp
  • 86% purchased a vehicle
  • 59% serviced by car dealer
  • 51% own imported vehicle
  • 59% own financial securities
  • 32% mutual funds
  • 29% common stocks
  • 65% use computer
  • 43% subscribe/use online service
  • 82% domestic travel
  • 43% foreign travel past 3 years
    SOURCE: Simmons, Spring 1999 * Monmouth County HHI are higher.