Our Listeners

National Public Radio attracts an audience most notably distinguished by its educational excellence and professional success. Listeners are active consumers and savvy business leaders who get involved in their communities.

Who They Are

Men- 55%

Women- 45%

Age Groups
70% aged 25-54
70% aged 25-54
52% aged 35-54

Income Levels
61% HHI $50,000+ *
35% HHI $75,000+
Median $59,931

Marital Status
60% married
24% single

Employment
76% employed
45% professional/managerial
37% purchase decisions $1,000+
15% top management
SOURCE: Simmons, Spring 1999 * Monmouth County HHI are higher. What they do

79% public involvement

69% vote

12% fundraising

60% enjoy theatre/concert/dance

41% attend live theatre

73% dine out

65% read books

47% regular fitness program

45% swim

31% hike/backpack/camp

86% purchased a vehicle

59% serviced by car dealer

51% own imported vehicle

59% own financial securities

32% mutual funds

29% common stocks

65% use computer

43% subscribe/use online service

82% domestic travel

43% foreign travel past 3 years
SOURCE: Simmons, Spring 1999 * Monmouth County HHI are higher.


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