Alice Merton – Vertigo

Credits Paper Plane Records International & Sarah Storch

On “Vertigo,” Alice Merton’s first single of 2021, the 27-year-old describes the long road from uncertainty back to self-confidence. It emphasizes the unrest that seizes her again and again, the thought: “Why can’t I just let it go?” These contradicting thoughts and emotions that are so familiar to all of us sum up to an overwhelmingly positive effect – “Vertigo” leaves you empowered rather than anxious: A powerful indie pop arrangement with distorted guitars, plus Alice Merton’s crystal-clear voice. The result is reminiscent of the British Invasion, with no air of self-doubt.

With its energetic live qualities, “Vertigo” feeds an appetite for summer festivals and concerts that will definitely return at some point. Largely responsible for this is the Canadian producer Koz, a multiple Grammy nominee, who has worked with Dua Lipa (“Physical”) among others. Here, too, he adds on to what has already made Alice Merton stand out from the crowd in the past – her classic pop appeal – with an uncompromising and indie attitude. This enables Alice to take another big step: She equally encourages a shaken generation and herself that there will be easy summers again. That you can dance again and lie in each other’s arms. That it is absolutely fine to have many facets, to not always be clear, and that strength and weakness are not mutually exclusive.

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